Saturday, 28 January 2012

Canned Dreams

Canned Dreams | Trailer from OktoberFi on Vimeo.

When shopping for food people often complain about the high prices. But have you ever wondered how a can of ravioli can cost 1 euro? If you look at the list of ingredients and the metal used for the can, how can all that be worth so little? This film shows the journey of the ravioli can, and it shows you the sacrifices made in order for you to be able to complain that 1 euro is too much. I saw the film today in the cinema where I work, and I realised it is the answer to the questions of all those people I know who wonder about my strange eating habits. Why do I choose organic? Why do I choose local? Why do I skip prepared and canned food? And why don't I eat meat? Watch this and you will know. I cried because of the cruelty of this world that we call civilisation. And I cried because those animals reproduce, because their sole purpose is to exist for us to walk over them. The Polish guy who murders cows for work, he who is describing how he wants to kill the man his wife fell in love with while he himself was sleeping with another woman; if he worked on a small biodynamic farm, planting beautiful flowers, I hardly think he would like to kill anyone. But there is no use blaming the workers, or even the corporate executives and owners. It is us who are to blame. Us, who buy these products which can hardly be called food. We make all this possible. A complete reconfiguration of values is needed. Next time you think real, organic, natural, healthy food is too expensive, think about whether you need those new jeans or that bigger tv. Or whether you would rather put your money into your well-being, health and happiness. Alarm bells should start to ring when a price is as low as that can of ravioli, it simply is not the right value for food.


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